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March 15, 2019 By NBA Staff

Nevada Brothel: A Model for a Positive Workplace for Women

(Madam Dena) – The #MeToo movement is one of the most significant social and cultural movements of the 21st century thus far, ushered in by the throngs of women (and men) that broke their silence and shined a bright light on the sexual harassment issue in America.

One of the many positive impacts of the movement is the discussion it has generated surrounding how women have traditionally been mistreated in the American workplace. This discussion will hopefully lead to a positive and permanent shift in the workplace paradigm, allowing deserving women leaders to emerge where they were once suppressed and marginalized.

This discourse will also, I hope, allow women managers to openly discuss workplace models that cultivate a fair and prosperous environment for female workers – even when these models are representative of a non-conventional career choice, such as sex work.

I like to consider myself a self-made woman who grew up in a low-income household and had to struggle for every achievement. Working full-time at various positions in the political and entertainment sectors since the 1980’s, I’ve been intimately acquainted with just about every hindrance working women face – not the least of which was being overlooked for promotions and being paid far less than my male counterparts.

Thankfully, when I was a younger woman, I was noticed and mentored by more experienced female colleagues that helped teach me the management and people skills necessary to eventually attain a leadership position in a successful company and become the breadwinner of my family. That position?

I am currently a madam in a legal brothel in Nevada.

Sex work is a stigmatized field, so it’s no surprise that sex workers are often left out of conversations about women in the workplace. This is unfortunate, not only because there are so many women across this country that practice some form of sex work as a profession, but also because sex workers operating in legalized conditions are often among the most financially successful and self-reliant professional women in the United States.

At Sheri’s Ranch, the licensed brothel I manage, I believe that we have cultivated a workplace model where women providing sexual services can thrive in an environment that is fair, safe, respectful, and lucrative. Below are the reasons why I feel that a brothel, particularly one that is legal and legitimized, is an excellent example of a positive workplace for women.

Fair Pay

While Sheri’s Ranch employs men (and women) in support and management positions such as maintenance and operations, the primary role, that of sex worker, is exclusively held by the 150 or so female entertainers currently in circulation.

Aside from the money made from our restaurant, bar, hotel, and gift shop, the overwhelming majority of revenue is generated by the services provided by sex workers, obviously making these women the highest paid workers in the establishment.

These women split profits 50/50 with the house, so that the brothel can compensate support staff and management, and maintain the property, but nevertheless these women are by far the highest earners in their workplace.

All of the women working at Sheri’s Ranch are independent contractors that set their own prices based on how each individual sex worker values her services. While I may collaborate with these women and make suggestions that may improve their negotiation and sales skills, there are no constraints as to what a woman may charge and no limit placed by management on the value of a woman’s work.

Getting paid what we’re worth is a big issue for working women. The brothel’s solution: let the woman decide what her services are worth. Don’t put a limit on what a woman can ask for and you’ll discover that her clients will pay her what she desires.

Agency

Establishing an environment where a woman can essentially name her own price for her work isn’t enough. A woman also needs to know that she has a reasonable degree of control over her work and is empowered to make her own decisions.

It’s not only about what a woman chooses to do within her chosen profession but also her ability to choose what not to do. At the brothel, no sex worker is obligated to perform services with any client. All sexual activity is 100% consensual and women can refuse any customer at any time for any reason.

Additionally, many sex workers have families, businesses, or other obligations outside of the bordello, so the women have the opportunity to set their own schedules. As long as I have availability in my books, I can schedule a lady in a way that best suits her lifestyle.

Some women work at Sheri’s one week every quarter, others work upwards of three weeks out of every month. It’s all dependent on a woman’s personal preferences and what works best for her.

Female leaders

One of the biggest concerns for many women in the workplace is the profound shortage of women in management positions. In the event that an issue of any kind arises — not the least of which being a situation that makes a woman feel uncomfortable, such as perceived mistreatment or harassment — it’s important that a woman has a female leader to confide in.

This is a big reason why workplace diversity is so important – so that workers can identify with and reach out to leaders that authentically understand a worker’s concerns.

At Sheri’s, there is no shortage of women in management positions, from our shift supervisors to human resources personnel. A woman in a supervisory role is always available for sex workers to reach out to and confidentially confide in.

I often say that the brothel is my second family because a big portion of my responsibilities is being open and understanding, listening to my workers, and helping them navigate difficulties. Knowing that I’m there for them is very important to the women I manage, and their trust is something that I truly appreciate and take very seriously.

Respect

Of course, women need to be respected in any workplace, but I think that respect is doubly important in the sex work industry. I have a zero-tolerance policy for anyone that comes into the brothel and unfairly criticizes, insults, or demeans the sex workers or their customers.

While we very rarely have an issue with an unruly client or visitor, it’s important that everyone understands that just because a woman is a sex worker doesn’t mean that she can be treated like an object. These ladies are not playthings, they’re legitimate members of the American workforce providing a highly coveted service to people that genuinely yearn for and need intimacy.

Also, because sex workers (and women in general) have been marginalized for so long, it’s important to cultivate a workplace that encourages sex workers to express opinions and ideas that can positively impact day to day operations and, more importantly, to give credit to women that have been doing a great job.

Many managers, including myself, often take for granted the daily achievements of the people we supervise. I try my best to remember to recognize the amazing things the sex workers at Sheri’s are accomplishing every day.

These women, in the face of stigma, are pioneers in the incredibly successful 50-year legal prostitution experiment in Nevada. It’s too easy for us doing the day-to-day work to forget that these brave women are making history – and setting an example for why prostitution should be legalized throughout the United States.

Dena is the madam of Sheri’s Ranch, a legal brothel in Pahrump, Nevada, and a proud mother and grandmother

Filed Under: Blog

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Suzette Cole, CEO, Moonlite Bunny Ranch

“Prostitution is the oldest profession and will not go away.  Nevada has been doing it right since 1971 when we took it out of the criminal’s hands and put it into a highly-regulated industry.  As an added benefit, there has never been a case of HIV/AIDS in the history of legal brothels here…and you can’t say that about any other profession in the United States.”

John Stossel, Syndicated Columnist

“We don’t have to cheer for prostitution, or think it’s nice, to keep government out of it and let participants make up their own minds.  It’s wrong to ban sex workers’ options just to make ourselves feel better.”

Steve Chapman, Syndicated Columnist

“Prohibition doesn’t eliminate the harms generally associated with prostitution, such as violence, human trafficking and disease. On the contrary, it fosters them by driving the business underground.”

Christina Parreira, UNLV Researcher/Sex Worker

“Sex work is my CHOICE.  I’d like to continue to have the opportunity to make that choice legally.  We don’t need protection. We’re consenting, adult women.”

Washington, DC Councilman David Grosso

“We need to stop arresting people for things that are not really criminal acts. We should arrest someone for assault…but when it’s two adults engaging in a consensual sex act, I don’t see why that should be an arrestable offense”

New York Assemblyman Richard Gottfried

“Trying to stop sex work between consenting adults should not be the business of the criminal justice system.”

U.S. Sen. Cory Booker

“Yes, sex work should be decriminalized.  As a general matter, I don’t believe that we should be criminalizing activity between consenting adults, and especially when doing so causes even more harm for those involved.”

U.S. Sen. Bernie Sanders

“I think the idea of legalizing prostitution is something that should be considered…(and) certainly needs to be discussed.”

U.S. Sen. Kamala Harris

“When you’re talking about consenting adults, I think that, yes, we should really consider that we can’t criminalize consensual behavior, as long as no one is being harmed. … We should not be criminalizing women who are engaged in consensual opportunities for employment.”

U.S. Sen. Elizabeth Warren

“I believe humans should have autonomy over their own bodies and they get to make their own decisions. … I am open to decriminalizing sex work. Sex workers, like all workers, deserve autonomy and are particularly vulnerable to physical and financial abuse.”

U.S. Rep. Tulsi Gabbard

“If a consenting adult wants to engage in sex work, that is their right, and it should not be a crime. All people should have autonomy over their bodies and their labor.”

Gov. John Hickenlooper

“Legalizing prostitution and regulating it, so there are norms and protections and we understand more clearly how people are being treated and make sure we prevent abuse, I think it should be really looked at.”

Mike Gravel, former Alaska Senator

“Sex workers are workers, and they deserve the dignity and respect that every worker deserves. For too long, we’ve denied them that. Sex workers, not politicians, should lead the way in crafting sex work policy.”

Prof. Ronald Weitzer, George Washington University:

“Unlike illegal street prostitution in many other places, Nevada’s legal brothels do not disturb public order, create nuisances, or negatively impact local communities in other ways. Instead, they provide needed tax revenue for cash-strapped rural towns.”

Prof. Barbara Brents, UNLV author, “State of Sex”:

“Teams of scholars…have concluded that Nevada’s legal brothels provide a far safer environment for sex workers than the criminalized system in the rest of the United States.”

Prof. Sarah Blithe, UNR author, “Sex and Stigma”:

“Discussions of legal prostitution are rife with misinformation.  Academic work and popular press publications alike often conflate legal prostitution in the United States with illegal prostitution.”

Lee Herz Dixon:

“Do I think eradicating legal prostitution from all Nevada counties will erase the practice of the oldest profession in the state, or break the nexus of drugs, crime, and exploitation of the vulnerable? I do not.”

Journalist Michael Cernovich:

“It’s empirically proven that criminalizing sex work allows children to be sex trafficked more readily as they are afraid to turn to authorities and wonder if they will be arrested.”

Enrique Carmona:

“We need to put aside moralistic prejudices, whether based on religion or an idealistic form of feminism, and figure out what is in the best interests of the sex workers and public interest as well.”

Ruby Rae, professional courtesan

“In the brothels, we have the choice, always, to say which clients we will say yes and no to. We have staff that would never let a man hurt us, and we have a clientele that do not come here to hurt us.”

Kiki Lover, professional courtesan:

“We are human beings who chose to do sex work on our own free will. We get treated with respect and like family at the brothels. It’s a job just like any other job. We sell a service that all humans need.”

Paris Envy, professional courtesan:

“I’m not ‘exploited.’ I’m not ‘trafficked.’ I’m not ‘brainwashed.’ I don’t need to be ‘saved.’ I’ve freely chosen this line of work, which is a legal, private transaction between consenting adults.”

Alice Little, professional courtesan:

“It’s ILLEGAL sex work that exploits children. It’s ILLEGAL sex work that traffics. It’s ILLEGAL sex work that sees women exploited and abused by pimps.”

Jim Shedd, Nevadan

“Prostitution should be licensed, regulated, taxed like any other service industry.  There are many single or widowed men and women who should be able to take advantage of such services provided by consenting adults for consenting adults. Let’s act to at least reduce illegal sex trafficking and other sex crimes by creating safe and legal outlets for paying adults who wish to use them.”

Paul Bourassa, brothel customer:

“Some people are just never given a chance in the dating scene, so brothels offer those of us with no experience a chance to learn what it’s like to be on a date.”

Lewis Dawkins, brothel customer:

“It’s not always about sex. Little compliments and encouragements offered by the ladies help build my self-confidence. It’s a business, yes. But the ladies care personally about their clients. That means a lot.”

Brett Caton, brothel customer:

“I think brothels provide an important function in society. Legal ones give a safe outlet to their customers and for some men it is the only way they get so much as a hug.”

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The Nevada Brothel Association PAC is a coalition of legal brothel owners, brothel workers, brothel clients and brothel supporters dedicated to defending a woman’s right to choose professional sex work as a career, protecting the public’s health and safety, and preserving Nevada’s rich live-and-let-live heritage.

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Carson City, NV  89721

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